For years, organisations have debated who owns the brand.The CEO or the CMO. Today, a similar question is taking shape. Who owns sustainability. At first glance, the answer seems obvious.The Chief Sustainability Officer. In reality, that answer reflects a model that is already outdated.

Food waste reporting in Europe is no longer a niche compliance issue. It has become part of a broader regulatory and ESG landscape shaped by circular economy policy, sustainability reporting requirements, and national food waste laws. For companies operating across the agri-food value chain, food waste is increasingly a matter of governance, risk management, operational performance, and public accountability.